Apple Inc.

Apple Inc. is commonly known as Apple all over the world. It is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. It is the world’s second largest information technology company by revenue after Samsung Electronics, which is the world’s largest technology by total assets, and the world’s third largest mobile phone manufacturer. In addition to being the largest publicly traded corporation in the world by market capitalization, it also became the first U.S. company to be valued at over $700 billion in November 2014. Currently, they have 115,000 permanent full-time employees, maintain 453 retail stores in 16 countries, and operate the online Apple Store and iTunes Store, the latter of which is the world’s largest music retailer. Its main headquarters is located in Cupertino, California.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne back in April 1, 1976. The company used to develop and sell personal computers. On January 3, 1977, it was incorporated as Apple Computer, Inc. and finally, renamed as Apple Inc. on January 9, 2007. Since then the company shifted its focus toward consumer electronics.

Apple Inc.

Apple Inc.

The company’s products include the following:

• Mac

This is the personal computer line of the company. Their current models are: MacBook, MacBook Air, MacBook Pro, Mac Mini, iMac, and Mac Pro. They also sell a variety of computer accessories for Macs including Thunderbolt Display, Magic Mouse, Magic Trackpad, Wireless Keyboard, Battery Charger, the AirPort wireless networking products, and Time Capsule.

• iPod

This is the digital music player first introduced by the company in October 23, 2001. Three variants are being sold by the company, which are: iPod Shuffle, iPod Nano, and iPod Touch. The latest model is the Nike+iPod Sports Kit, where runners are able to synchronize and monitor their runs with iTunes and the Nike+ website.

• iPhone

This product is the convergence of an internet-enabled smartphone and iPod. The first generation was released on June 29, 2007. The latest model released by Apple is the iPhone 6 and iPhone 6 Plus.

• iPad

This is the media tablet by Apple that runs a modified version of iOS. It was first released on January 27, 2010. It offers multi-touch interaction with multimedia formats including newspapers, e-books, photos, videos, music, word processing documents, video games, and the existing iPhone apps.

• Apple Watch

It is a wearable device consists of fitness-tracking capabilities that are similar to Fitbit and only works with iPhone 5 or later models. It was launched on September 9, 2014.

• Apple TV

This is a set-top video device used to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user’s TV and synchronizes, either via Wi-Fi or a wired network, with one computer’s iTunes library and streams content from an additional four.

• Software

Apple has their own operating system that runs on Macs, which is OS X. They also have their own software package, the iLife, which include iMovie, iPhoto, and GarageBand. iWork is used for presentation, page layout, and word processing. For the multimedia player, they have iTunes and QuickTime. There are also a wide range of professional software titles: Aperture is for the professional RAW-format photo processing; Final Cut Pro is a video production suite; Logic Pro is a comprehensive music toolkit; and Motion, an advanced effects composition program. They are also offering online services with iCloud, a cloud storage and syncing for a wide range of data, including e-mail, contacts, calendars, photos, and documents. In addition, it offers iOS device backup and the ability to integrate directly with third-party apps for even greater functionality.

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