Anyone who has spent any time building an online business would have likely come across the phrase “Content is King” at some point. Bill Gates was one of the earliest proponents of this concept with his 1996 article citing the benefits of high quality content. Having said that, is this still the case? The short answer is yes. Content is still and will likely remain king for a long time due to a number of critical factors: credibility among search engine companies, the trust of your readers, and the worth of your business to investors. If you are involved in online marketing for the money, you will want to make sure that all of those factors work in your favour.
Looking into the importance of your credibility among search engine companies first, you have to bear in mind that most users find their way around the internet using mediums like Google and Yahoo among others. If these companies or their programs don’t classify your content as high quality, your sites will end up in the bottom of search engine rankings where visibility is nearly zero. You also want to earn and maintain the trust of your readers by keeping them engaged and offering useful information. The more they trust you, the more they’ll keep coming back to your site, and so traffic increases. Once you reach a certain threshold of visitors, investors are going to take notice. This could mean more revenue through ads, more capital through investments or you could even sell your site to an established company thus earning you a huge pay day. So as you can see, Content is most definitely still King and most likely will stay King for a long time.